AW Selvedge Origins
From the Owner
My name is Andre Williams. I am a former NFL running back for the NY Giants and LA Chargers. All Weather Selvedge is my brand house. These brands are the crest of my creative will. They represent, quality, style, and athleticism in the highest forms and it is my great honor to share them with you. My aim is to steadily develop & refine these brands season after season in order to produce new high value experiences for my customers and my friends.
How did I go from football to fashion? Necessity is the mother of invention. When it came to jeans, I couldn't find a handsome fit for my form. Then, there was the issue of ripping my pants. After an incident at a bowling alley, I had mostly given up the idea of wearing jeans all together. But after a fortunate meeting with a connected brand developer who was impressed by my ambition and my Runningman shoe, I had an idea for an athletic fit.
My developer loved the idea and he introduced me to the world of Japanese selvedge, the best denim fabric on the planet. The competitor in me was deeply roused by the idea of using my athletic background as a stake, to carve out my place in the fashion world and compete with the best brands in the market.
Now I get to define what the athletic fit truly is. It is a fit fashioned after the athletically built man and woman. Because of the nature of the fabric and the manner in which it is constructed, the jeans are going to reward you. As the fabric adjusts and finds your form, they are going to make you look more athletic! From the waist down, you are going to look like your favorite athlete, in a great pair of jeans.
Please enjoy and don't hesitate to reach out and ask me a question.
All My Best,
BY ANY JEANS NECESSARY