Beyond the Desire for Designer: 10 Reasons Why People Invest in Premium Apparel

in Nov 7, 2023

In the ever-evolving world of fashion, there's a draw that goes beyond mere brand names and logos. It's not just about flaunting a designer tag; it's about embracing quality, craftsmanship, and the subtle nuances that set premium apparel apart from the rest. While many might assume the allure of high-end clothing is merely about status, the reality is deeper, touching on aspects of comfort, durability, and even ethical considerations. In this exploration, we'll venture beyond the desire for the designer name and look at 10 compelling reasons why discerning individuals choose to invest in premium apparel.

1. Durability: High-quality clothes often last longer than cheaper alternatives, which means less frequent replacements and potentially more value over time. Also, when premium materials do get damaged, there is a much larger impetus to get the item fixed rather than replaced because, if done well, the repair adds character to the item, and makes it 1-of-a-kind.

2. Comfort: Premium materials and better craftsmanship can offer increased comfort, by reducing the risk of rash and chaffing, as they are made with high-quality materials and processed with more natural and/or organic processes.

3. Fit: Higher quality brands might offer better tailoring or fit for the wearer while, some lower level brands may use excessive amounts of stretch fabric as a substitute for a properly cut garment. This reduces the life of the garment as it will tear easily and eventually stretch out of shape.

4.Style & Aesthetics: High-quality clothes can have unique designs, patterns, or detailing that people find attractive. Indeed, clothing qualifies us for the circles we want to inhabit, the status we want to obtain, and the people that we want to meet. Adhering to a dress code is completely necessary in almost any society and it has much to do with how other's perceive our attractiveness based on how we dress.

5: Brand Prestige: Some people associate certain brands with status or luxury and are willing to pay more for the brand name.

6: Ethical Production: Higher quality brands are more likely to use ethical manufacturing processes pay fair wages, or use sustainable materials.

7: Performance: In the case of sportswear or technical clothing, higher quality often means better performance, such as moisture wicking properties or thermal insulation. In the case of high-end denim, this could mean the anti-microbial properties of 100% cotton, or the ability of the selvedge fabric to mold to the form of the wearer for a 1-of-a-kind fit.

8: Better Materials: Higher quality clothes often use premium materials that are more resistant to wear and tear.

9: Emotional Connection: For some, buying high-quality clothes is about the emotional satisfaction they get from owning and wearing something special. High-end clothing can last season after season and therefore has the potential to "grow" with the wearer.

10. Investment: Some people see buying quality clothing as an investment, as certain items might retain or even increase in value over time, like designer pieces or limited edition releases.

My closing words are that "high-quality" doesn't always mean "expensive" and vice-versa! "Expensive" does not always mean high-quality! It's possible to find well-made clothes at reasonable prices, conversely, the most expensive isn't always the most well-made. However, you can be sure that when you shop at AW, quality is what we are delivering to you.

AW Athletic Selvedge Tom Raw close up| All Weather Selvedge

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